Posts By: admin

Email appending and marketing cost effectiveness.  At a time when businesses are still trying to reduce costs, anything that appears unnecessary can easily be cut from the marketing budget. This isn’t always the best move; all too often an area that may not be considered as core activity could actually save you money. By way…

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Creating emails your customers will want to receive Why do we target customers with emails? The ruthless answer is to make more sales and therefore more money. Honest perhaps, but writing emails with this aim alone in mind will not achieve the desired outcome. Customers have choices, they are wise and knowledgeable. Unless your offer…

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Increase Conversation Rates

The tactics game: increase conversion rates from email marketing Data is key. Analyse it, optimise it and use its latent energy to power the content of your emails. Create an enjoyable journey that will lead customers straight to your door. The following is a brief overview of some proven tactics to increase conversation rates email…

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The Importance Of Data

Taming the Data Diva Is data like the genes we were born with? We know it’s important and we all have it, but do we really understand how it works? Striving for those perfect returns, we create stunning and strong marketing campaigns that we just know will change the world, if only our customers saw…

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