Postal Address Appending

What and Why?

If your database holds online customer information such as email address but is lacking in more traditional contact details, you may be interested in Postal Address Appending.

The ability to contact customers through a combination of online and offline methods leads to a greater level of customer retention and increased conversion rates.

However, with the added cost of direct mail, it is key to add the correct information to your database. Postal Address Appending adds the valid Postal Address to the contacts on your file from a pool of transactional records, ensuring accuracy and legitimacy.

What do we need from you?

As with all types of matching, the more information you can provide us, the better the match rate will be. As a minimum we require; First initial, Full surname, Email address. Preferred additional information; Full forename, Title, Telephone number, D.O.B.

What is the process?

We recommend that you transfer data through our secure online portal. Once we receive your current database, we are able to analyse the file, ensure the data required is present and inform you of any abnormal findings. From here, we’ll begin the match process against our inhouse data then the pool of data available to us. This process can be intensive, however we can return your file in as little as 4 working days.

Once a match is found we will append this to your contact. To ensure you get the most accurate and up-to-date information, the newly appended data is passed against the Postal Address File (PAF) which is produced and updated by the Royal Mail.

What is the success rate?

We regularly achieve postal address append rates of 70%+ on UK data sets and around 50%+ on projects globally.


Enquire about Consumer Postal Address Appending 

You are only charged for each unique correct postal address appended to your database.

For a no obligation consumer address appending quote contact us today.