You may not be aware, but there’s a expected change in legislation which has the power to dramatically change the way in which companies approach and conduct B2B email marketing. Adding any new email data to a database could become increasingly difficult, if you don’t hold the relevant permissions. With this in mind, we have seen a shift recently to companies looking to append missing information, such as email and contact details, in an attempt to ‘get it now’.
This way, they safeguard themselves with grandfather rights over the datasets they hold. Theses changes aren’t expected until 2017, so you do have time, but it could be running out. We’re always here to have a conversation about your data issues, and are keen to speak with anyone who wants to look into completing their database information so please get in touch.
Speak to our team today by calling 0845 467 4115 or contact us
